Purpose & Values

Cloetta’s purpose, We believe in the Power of True Joy, reflects our ambition to enrich the everyday lives of our consumers and bring them those extra moments of joy that brighten daily life.

We offer a wide and diverse range of beloved brands across several categories, including candy, chocolate, pastilles and chewing gum. Our portfolio also features an extensive selection of Swedish pick‑and‑mix. As part of Cloetta, you become a contributor to an innovative and sustainable food value chain where consumers are always at the centre.

At Cloetta, we place strong emphasis on our four core values, which guide how we work and act, both internally and externally. These values are Focus, Passion, Teamplay and Pride.

Focus

We prioritise what is relevant and best for our consumers and for Cloetta. We keep things simple, with clear goals and a strong commitment to delivering on our promises.

Passion

We dare to dream big, have fun and see challenges as opportunities. With positive energy, we learn, improve and succeed – all to ensure the best possible consumer experience.

Teamplay

As One Cloetta, we work together and take shared ownership to achieve our common goals. We help each other grow, grounded in trust and respect.

Pride

We take pride in the true joy we bring to our consumers’ lives. We value our own contributions, recognise the great work of others and celebrate success.